package design

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  • Personalization moves to pet food
    2018-06-27

    Whole foods pet nutrition company Side by Side offers flash-frozen and fresh pet food, with product varieties selected for pet owners through an online assessment tool.

  • Make your package desirable for gifting
    2018-04-16

    Manufacturers risk missing out on thousands of dollars in sales by failing to make their packaging more appealing to gift buyers, research suggests.

  • Create packaging with personality
    2018-03-12

    As examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot show, a little packaging creativity-and the courage to use it-can go a long way toward cultivating brand loyalty.

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