Whole foods pet nutrition company Side by Side offers flash-frozen and fresh pet food, with product varieties selected for pet owners through an online assessment tool.
As examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot show, a little packaging creativity-and the courage to use it-can go a long way toward cultivating brand loyalty.
Unusual C-R can endNew from n2 Packaging, the can supplier described in the Honest Marijuana section of this coverage, is an intriguing child-resistant can component sourced out of China. It’s a two-piece approach consisting of a clear plastic ring injection molded of polypropylene and an opaque ove
Design takes flightHarmony Extracts was launched in 2016 with one goal: to create cannabis concentrates of the highest quality. The Denver-based team of roughly 36 employees has quickly risen as a leader in Colorado cannabis concentrates, and package design has played an important role.Austin, TX-ba
Celebrity brandingAthletes For CARE (A4C) is a 501 (c) 3 not-for-profit organization that was founded by a group of professional athletes who have united together to raise awareness on issues such as addiction, chronic pain, access to alternative medicines, mental health, CTE, and traumatic brain in
How to target the cannabis consumerLocated in a nondescript building in the heart of Seattle’s industrial SODO district, in a facility that used to house a seafood processing operation, Evergreen Herbal creates cannabis-infused consumer packaged goods for patients and recreational cannabis customers
It’s a 21st century gold rush. People are leaving home, relocating, and changing careers. They’re leaving jobs in finance, marketing, farming, crop science, and a variety of other perfectly respectable fields. You hear about them abandoning cushy paychecks at Google, Microsoft, Pepsi, and American E
“Rethink your medicine cabinet with whole food health alternatives.” That’s the advice given by Maty’s Healthy Products, LLC, of Pittsford, NY, a maker of herbal medicines—among them all-natural and organic cough syrups, indigestion relief, and skin-care products—made from whole food ingredients. Un
Packaging is a potent marketing tool and package design research provides guidance as to how packaging should be leveraged. Every packaging-related decision is fraught with risks. That being so, package design research is only as valuable as the researcher’s ability to reduce those risks. That abili