Manufacturers risk missing out on thousands of dollars in sales by failing to make their packaging more appealing to gift buyers, research suggests.
As the e-commerce industry continues to grow at double-digit rates, do you have plan in place to share in that growth? Matt Dingee of OnPoint 2020 provides a playbook for pursuing a successful e-commerce strategy.
As examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot show, a little packaging creativity-and the courage to use it-can go a long way toward cultivating brand loyalty.
Global production of plastics has increased twentyfold since the 1960s. Every year, Europeans generate 25 million tonnes of plastic waste, of which, less than 30% is collected for recycling. The European Commission has today unveiled its first European Plastics Strategy, which sets out to reduce sin