Manufacturers risk missing out on thousands of dollars in sales by failing to make their packaging more appealing to gift buyers, research suggests.

As the e-commerce industry continues to grow at double-digit rates, do you have plan in place to share in that growth? Matt Dingee of OnPoint 2020 provides a playbook for pursuing a successful e-commerce strategy.

As examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot show, a little packaging creativity-and the courage to use it-can go a long way toward cultivating brand loyalty.