STRATEGY

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  • Make your package desirable for gifting
    2018-04-16

    Manufacturers risk missing out on thousands of dollars in sales by failing to make their packaging more appealing to gift buyers, research suggests.

  • Winning at e-commerce
    2018-03-20

    As the e-commerce industry continues to grow at double-digit rates, do you have plan in place to share in that growth? Matt Dingee of OnPoint 2020 provides a playbook for pursuing a successful e-commerce strategy.

  • Create packaging with personality
    2018-03-12

    As examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot show, a little packaging creativity-and the courage to use it-can go a long way toward cultivating brand loyalty.

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